National Connections

Growing the Game of Golf with The PGA of America

PGA of America turned to the Alday team in 2004 when it unveiled a comprehensive national marketing campaign called Play Golf America, designed to increase golf participation across the United States. Alday’s strategic public relations and communications approach encompassed grassroots campaigns at the local level to securing national coverage in the likes of The Wall Street Journal, SELF, The Today Show and more. 

Today Alday continues to work alongside PGA and its player development initiatives, with a primary focus on the communications, content and PR efforts around the fun and team-based PGA Jr. League program. 

Placing Our Heroes in New Homes

Operation FINALLY HOME is a nonprofit organization that provides homes for wounded, ill or injured veterans and widows of the fallen. With projects spanning across the country, clear and consistent messaging is essential to expanding the organization’s impact. Through social media campaigns and targeted media outreach, Alday is honored to tell the powerful stories of Operation FINALLY HOME and the veterans they serve across multiple platforms.

Since 2016, Alday has secured traditional media placements nationwide, including multiple national media spotlights, and has continued to grow the organization’s social media following. With a goal to connect with local communities, supporters and heroes via social media, Alday has significantly increased Operation FINALLY HOME’s engagement with its most important supporters.

NFL games, fundraising concerts and home dedication ceremonies are just a few of the events Alday supports, furthering the important mission of Operation FINALLY HOME.

Building Distinctive Footwear Brands

Alday PR has worked with industry-leading footwear brands since the company was founded. Some of the largest consumer brands in work, outdoor, western and sports footwear have utilized Alday for national marketing campaigns, product launches, product placement, media relations and corporate communications.

Georgia Boot and Durango Boots were Alday PR clients from 1993, with Rocky Boots came on board in 2004, through 2022.

Whether you need contacts in the industry, a product launch strategy or support for a sponsorship activation, Alday has a plan for your brand.